The Baby
Friendly Initiative is a global program of UNICEF and the
World Health Organization which works with the health
services to improve practice so that parents are enabled and
supported to make informed choices about how they feed and care for
their babies.
Health care
facilities which adopt practices to support successful breastfeeding
receive the
prestigious
UNICEF/WHO Baby Friendly award.
In India, the Baby Friendly Initiative is commissioned by various
parts of the health service to provide advice, support, training,
networking, assessment and accreditation. The
Breastfeeding
Promotion Network of India (BPNI)
and
Association for Consumer Actions on Safety and
Health (ACASH) are instrumental in promoting the
program in India.
Ankur Hospital
